Pinterest’s UK user base doubles

The number of Brits signing up for social sharing site Pinterest has doubled during the last year, with users now pinning around 3 million items every day.

The US-based visual bookmarking site launched a UK version in2013. Since then it's become a popular hub for searching,discovering, and saving images and other info around topics such asfashion, travel, and food.

UK users have pinned 1.6 billion items since last summer, withDIY and recipes being the most popular topics in search results.Those building their own boards are most likely to be planning homedecorations, a holiday, or a wedding, data shows.

Pinterest co-founder Evan Sharp said: "We see a lot ofsimilarities between the UK and elsewhere in the world, althoughgardening is much more prominent in the UK."

Pinterest attracted more than 10 million unique UK visitors lastmonth. 54% of those visited from smartphones and tablets, 34% fromdesktop PCs and laptops, and 12% of visitors used both.

Matt Crystal, head of international at Pinterest, added: "Sincelaunching in the UK two years ago, we've been really inspired byhow people across this country are not only planning their futureprojects on Pinterest but also passionately doing them."

The company has set up partnerships with brands including Marksand Spencer, Waitrose, and Manchester United to appeal to its UKuser base, and it is set to launch buyable pins, which will soonmake their debut on the US service.

Source: Guardian

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