Apple raises UK app prices by 25%

The price of apps on the iOS App Store are set to shoot up by 25%. The increase is a result of the value of the pound in the dollar falling after the vote to leave the European Union.

Apps that once cost 79p will increase to 99p, putting it in line with the US, where apps are $0.99. Apps that are more expensive than that will also go up by 25%.

The value of the pound has fallen dramatically post-Brexit vote, with indications of the UK's departure from the single market causing drops from more than $1.45 to $1.22. That means Apple has made the decision to increase the price of apps to compensate for that drop.

The company announced the plans in an email to developers, explaining that the prices would go up over the next week so that customers could beat it if they act quickly. If developers don't want their apps to increase in price, they don't really have a choice - Apple sets different price tiers on the app store and developers choose the one they want.

It's not the first post-Brexit vote price increase from Apple. In October, it raised the price of Macs by 20% - the Mac Pro saw its price go up by £500 overnight.

A company spokesperson said: "Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time."

Source: The Guardian

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