BlackBerry has announced that the Classic is no more. The company’s decided to discontinue the throwback device, which was launched just 18 months ago.
The BlackBerry Classic was something of an anomaly in the smartphone world - a handset that harkened back to early 2000s pre-iPhone design. It brought back the company's iconic QWERTY keyboard, and had a renewed focus on business and productivity features.
It was an attempt from BlackBerry to return to its roots, and its core strengths - handsets for enterprises, but it seems its time is done. In a blog post, BlackBerry's Ralph Pini explained why the company's calling it quits on the Classic.
"Sometimes it can be very tough to let go," he wrote. "For BlackBerry, and more importantly for customers, the hardest part is accepting that change makes way for new and better experiences.
"But, the Classic has long surpassed the average lifespan for a smartphone in today's market. We are ready for this change so we can give our customers something better - entrenched in our legacy in security and pedigree in making the most productive smartphones."
Many will see this as another step towards BlackBerry's long-rumoured departure from the smartphone market, or at least its abandonment of the BlackBerry 10 operating system. But the company hasn't given up on either quite yet - it will continue to support BB10 with software updates and, as revealed earlier this week, has three new Android-based handsets in the works: the Neon, Argon and Mercury.
Source: BlackBerry blog
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