According to a report in The Telegraph, BT’s ready to launch its 4G service and re-enter the mobile market this week. The new service is to be called BT Mobile and will initially only be available to the existing 7.6 million BT broadband customers.
According to the report, BT plan is to lower 4G package prices than its main rivals, Vodafone and O2, and use EE's existing network to do so. BT signed a rental agreement with EE in 2013 before it announced plans to acquire the UK's largest mobile network in a £12.5 billion deal earlier this year.
Competition regulators are currently reviewing the deal; but BT's pressing ahead with the launch of BT Mobile while the investigation's ongoing.
BT hasn't released an official statement but did confirm that it will re-enter the consumer mobile market this month. A spokesperson said: "We're very much on track to launch consumer mobile services this financial year. We will start by offering these new services to our existing customer base and will tell you more about them soon."
According to sources, BT is planning to bundle BT Mobile with its other connected services. The firm will show exclusive coverage of the Champions League and Europa League football on BT Sport in the autumn and it is understood that it will begin to market the mobile service more heavily when the football season begins in late summer.
Source: The Telegraph
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