From today, Vodafone customers can sign up for one month’s access to magazine app Readly. The deal means that you’ll be able to read the likes of Top Gear, Elle and - most excitingly - The Beano on your smartphone or tablet.
Readly is an app that lets you read as many magazines as you like a month for a set monthly subscription charge. Basically, it's Netflix for magazines - and I hate myself for resorting to that lazy cliché, but its Monday and I haven't had breakfast yet.
Now, Vodafone has made a deal with the service to give people signed up to its pay monthly or pay as you go plans a month's free access to all the magazine-y goodness. If, after a month, you decide you want to keep using Readly, you can sign up for £7.99 a month, which will be added to your monthly Vodafone bill, or taken from your credit each month.
Magazines you'll be able to read include Heat Magazine, OK Magazine, Cosmopolitan, Horse and Hound, Men's Health, Hello Magazine, Marie Claire, Red, Mojo and Q. And, of course, you can secretly read the Beano - don't pretend you won't.
The Readly app will be available for use on up to five devices, so it can be shared with family and friends, and magazines can be read online or downloaded to read later.
David James, Vodafone's Head of Commercial Marketing, said: "The days of reading old issues of magazines in waiting rooms are numbered. We are delighted to be an exclusive partner of Readly in the UK so that our customers can receive full access to all the most popular magazines from their mobile device.
"The service is simple and intuitive to use with no pre-registration required and no usernames or passwords to remember. Also, no credit card or other payment information is needed since a customer can add the charge to their existing bill as well as cancel it at any time. It is yet another initiative to provide customers with fast, reliable and easy-to-use products and services which provide worry-free connectivity to the things that matter to them."
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