All3Media to make original TV programmes for Virgin Media

Liberty Global has partnered with production company All3Media to bring a whole host of original programming to Virgin Media TV over the next couple of years.

All3Media is the UK's largest independent production and distribution company, the one responsible for shows like Midsomer Murders, Fresh Meat, Hollyoaks, Indian Summers, The Only Way Is Essex, Googlebox, and more.

Its new deal with Liberty Global means it'll create four major original dramas over the next two years, which will be available on-demand for Virgin Media TV customers when they launch. The programmes will also be distributed worldwide, including mainland Europe, Latin America, and the Caribbean.

David Bouchier, chief digital entertainment officer at Virgin Media, said: "Earlier in the year I said that this would be a big year for TV at Virgin Media and I wasn't kidding. Through leveraging Liberty Global's financial muscle and its investment in world-leading production talent, we're not only innovating but we've taken the exciting leap into commissioning all-important original premium drama, which we know our customers will love."

As for the shows themselves, what can we expect?

Well, Jane Turton, chief executive of All3Media, said the company is taking the partnership as an opportunity to "develop new dramas that are designed to appeal to a global audience, to be watched on multiple platforms and to become long running returning series."

Sounds like they might have a few things in common with Netflix originals.

Look out for the new original programming over the next couple of years, and remember that you'll need a Virgin Media TV subscription if you actually want to watch them - there's no word on whether they'll be available for non-customers.

Source: Virgin Media

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