BT has announced some big changes to its BT Sport packages, including new pundits and three new channels. This comes off the back off the telecoms giant gaining exclusive rights to the UEFA Champions League and Europa League.
Every Champions League match is set to be broadcast live on BT Sport through the new BT Sport Europe channel. True to BT's aim to make sport accessible for everyone, BT TV customers can continue getting BT Sport at no extra cost.
However, it will begin charging its broadband customers who want to access the full BT Sport pack, including the Champions League. BT Sport Lite - which gives viewers BT Sport 1, 2 and ESPN, covering Premier League football, Aviva rugby and more - will continue to be free for all BT customers to watch online and via smartphone app.
BT's other two new channels are BT Sport Showcase, available free and showing selected games, and BT Sport Ultra HD.
Pundits Gary Lineker, Jake Humphrey, and Rio Ferdinand are in line as the new faces of the UEFA Champions League live coverage, along with new signings Steven Gerrard, Glenn Hoddle, Harry Rednapp, and Howard Webb.
The announcement also sees BT utilising some of the most up-to-date tech in its sports service. The new Ultra HD channel will show games in 4K definition, making it the first Ultra HD TV channel in Europe, and an improved smartphone app and Red Button service will be available to customers too.
Chief executive of BT Consumer, John Petter, said: "When we launched BT Sport we promised to make televised football far more accessible and affordable than it has been to date. We have opened the market to millions of new customers and we want to build on that as BT Sport becomes the undisputed home of European football."
BT Sport Europe launches 1 August, ready for the 2015-2016 Champions League kick-off.