BT has launched a new premium entertainment package that will include the BT TV Ultra HD set-top box and Europe's first live 4K sports channel for £15 a month.
BT Sport Ultra HD will offer picture quality that is four times sharper than Full HD. Subscribers will be able to watch all the action on the channel from 2 August - the first live broadcast will feature Chelsea and Arsenal in the FA Community Shield.
BT's new Ultra HD channel will also show European football from the Champions League and Europa League, which BT now has exclusive UK broadcast rights for, plus other live events including the Barclays Premier League, Aviva Premiership Rugby and Moto GP.
The Entertainment Ultra HD package includes the full BT Sport Pack, including BT Sport Ultra HD, 47 premium channels, up to 80 free-to-air channels and catch-up services like BBC iPlayer and All 4. New customers will also get a 1TB Ultra HD set top box and a voucher for up to £500 off an LG ultra HD TV.
BT TV and BT Sport Managing Director, Delia Bushell said: "The best way to watch BT Sport is with BT TV. BT Sport Ultra HD is the next step in high definition TV and provides a truly cinematic viewing experience and is available only on BT TV."