BT has reported that sign-ups to BT TV surged during the three months comprising July to September. The company cited its exclusive coverage of the UEFA Champions League and launch of the AMC channel as reasons for the growth.
Between July and September, more than 106,000 people signed up for BT TV. That's a record quarter for the broadband and TV provider, and no doubt aided by loads of football fans eager to watch the Champions League get underway in September.
BT paid a hefty £897 million for three years' exclusive Champions League coverage, so it'll be pleased to see that it's attracting subscribers. Gavin Patterson, BT's chief executive, said: "We've seen good demand for BT Sport Europe and this has helped us add a record number of BT TV customers in the quarter. Its contribution has been better than we expected, helping drive a 7% increase in BT Consumer revenue."
All BT Sport channels, including the Champions League-focused BT Sport Europe, are free for customers taking a TV package. Those who have BT Broadband only, can watch Champions League matches online via website or smartphone app, if they sign up for the full BT Sport pack for an extra £5 a month.
As well as the footie, BT said the newly-launched AMC channel - home to The Walking Dead and spin-off Fear The Walking Dead - was enticing subscribers.
Overall, BT revenues increased for the first time in over two years, rising 2% to £4.3 billion.
Source: The Drum
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