EE has launched an update for its fledgling EE TV service, introducing the BBC's Red Button and a range of new apps, including Euronews and Deezer.
Although some critics have received the provider's new box favourably, it does suffer from a distinct lack of on-demand services available - at least before the first major platform update arrived on Wednesday.
EE already offers BBC News, BBC Sport and BBC iPlayer apps. Now, users will now be able to access the BBC's Connected Red Button services too. Viewers to switch from live broadcasts to watch streamed sporting events, news reports and more.
The network operator has also added five new streaming apps: Dailymotion, Cloudio TV, Hopster, Euronews and Deezer. These will line up alongside the existing catch-up services, and live and recorded Freeview capabilities.
That's a good step forward, although the EE box still lacks some important on demand services, including ITV Player, 4oD and Netflix - and their continued absence will be felt by many.
The new update is part of EE's commitment to continually develop the service over time. EE Chief Marketing Officer, Pippa Dunn said: "We've designed EE TV so that we can regularly offer customers exciting new content and services without them needing to update their set-top box."
EE values the set-top box at £300, but loyal customers don't have to stump up that amount of money to enjoy the digital services. Those that use EE, T-Mobile or Orange as their mobile provider and are signed up to EE broadband can get the box free of charge.
Do you have an EE TV box? What do you think? Let us know in the comments.
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