The latest episode of The Great British Bake Off garnered half a million more viewers than the last episode, according to figures from the BBC. 10.3 million of us tuned in to episode four of the current series - while just 9.7 million watched it last week.
It peaked during the last five minutes, when the viewership jumped up to 11.3 million.
Comparatively, ITV's All Star Mr and Mrs that aired at the same time only got 2.9 million viewers, and Paralympics talk show The Last Leg got a piddling 1.3 million.
Although it's perfectly possible that Brits just really like watching people cook batter-based goods more than they like bread, the increase in viewers is more likely to do with the recent announcement that the Bake Off is leaving the Beeb. Love Productions announced on Monday that they've signed a deal with Channel 4 for the next three series of the show.
The next day, it was also announced that Mel and Sue would be leaving the show too, saying, "We have made no secret of our desire for the show to remain where it was." And there's still no confirmation as to judges Mary Berry and Paul Hollywood's future with the show.
Since the deal was announced, fans have been distraught - and they've been pretty vocal about it too. Everyone from former contestants, to Pointless brain Richard Osman, to Jeremy Vine have all expressed their disapproval.
Even former culture secretary John Whittingdale criticised the decision, saying that Channel 4's decision to poach the show "doesn't obviously sit within its remit".
The next episode of Bake Off is on BBC One, 8pm on Wednesday 21 September.
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