The way we watch TV is radically changing - that’s the basic conclusion of a new study from television industry business intelligence firm Digital TV Research. The Multiscreen TV & Video Forecasts report analysed data from 51 countries.
It forecasts that by 2020 the gross number of people watching TV and video on multiple devices will have skyrocketed from 5.6 billion in 2010 to 11.32 billion.
Simon Murray, the report's author, said: "By 2020, the average person will watch TV and video content [at least once a month] on 2.13 devices, up from 1.14 in 2010 and 1.53 in 2014.
"To put it another way, people will view content on more than two devices in 2020, up from just over one in 2010. Australia, with 2.88, will be the leading country by viewing devices per person in 2020. In fact, 13 countries will be above 2.80."
The humble television set will continue to be the dominant viewing device, but as we turn to other devices, it's going to have competition as never before.
TV viewer numbers are forecast to plummet from 73% in 2010 to 42% in 2020. Meanwhile, the number of people watching TV and video via a laptop or PC will soar by 80% from last year's total to 3.98 billion.
Smartphone viewers will treble in number to 1.53 billion, while tablet viewing will explode, soaring by five times the 2013 total to 1.10 billion.
Virgin Media seems to agree with the report - the provider added four new channels to its online television service Virgin TV Anywhere, which comes with all Virgin Media TV packages.
Sources: Advanced Television, Digital TV Research