“I have written and directed a film about veganism. I’m sorry,” Simon Amstell said in a statement about his latest project.
Carnage - Swallowing the Past will arrive on BBC iPlayer this year, but the film is actually set in a utopian 2067 - a world when eating meat and using animal products has been completely phased out.
Narrated by Amstell himself, the film looks back at that crazy time in the past when it was normal to eat animals, drink milk, and cook with animal products. Young people find it unthinkable, and older folks are in therapy to cope with memories of the horrible industry.
Sounds bleak, but the Beeb assures us it's a comedy. One that even hardened carnivores will enjoy, in fact.
Along with the apologetic comedian, it's got a rather high-profile cast too, including Joanna Lumley, Martin Freeman, Dame Eileen Atkins, and Gemma Jones, with Kirsty Wark and Lorraine Kelly chipping in to play themselves.
In a slightly more serious statement, iPlayer head of content Victoria Jaye said: "In a culture obsessed by what's on our plates, Simon Amstell's film Carnage imaginatively challenges our attitude towards eating meat, fish and cheese triangles."
BBC Studios EP Janet Lee added that the film has been "a great opportunity for BBC Studios to make ground-breaking content for BBC iPlayer and work cross genre".
Carnage will premiere some time in the spring on iPlayer only, as part of the service's branching out into a wider array of digital content. So long as you've got a TV license, you can watch it online, through your TV set top box, or on your smartphone or tablet via the app.