Sky invests £1.55 million into eSports channel Ginx TV

The popularity of eSports continues to grow, and it seems broadcasters have taken notice. Sky and ITV have announced that they've each invested £1.55 million into Ginx TV - a channel that’s dedicated entirely to showing competitive video games.

You may already be familiar with the Ginx TV channel - it launched in the UK back in 2013, where it focused primarily on shows about games and the culture around them. In June this year, however, it was relaunched with a brand new focus on eSport.

Now, it shows eSports-related shows 24 hours a day. That includes coverage of major tournaments across the globe, including Turner's ELEAGUE tournament, FACEIT's eSports Championship Series and Valve's The International Dota 2. The latter will be covered live from Ginx TV's Kings Cross studio. There's also unique shows about different aspects of the eSports scene.

As well as the channel itself, Sky Q users can also access short videos highlighting the best of the channel.

Sky's group director of business development and strategic partnerships, Emma Lloyd, explained why Sky's splurged on eSports:

"We're really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of eSports and its audience. At Sky we are committed to bringing new programmes and channels such as GINX eSports TV to support and extend our leadership position in content."

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