Sky has invested $1 million in The Drone Racing League (DRL) - yes, a sporting league where participants race their drones - in a deal that will see DRL races broadcast on the new Sky Sports Mix channel.
Sky Sports Mix was launched recently as a way of getting free sport and a taster of the full Sky Sports to TV viewers, and one thing Sky promised is that it would air some more obscure sports. One of those is drone racing.
The channel will air ten one-hour episodes, covering five races in the 2016 season of the League including the world championship final.
The DRL is thrilled with the new deal. CEO and founder Nicholas Horbaczewski said: This is an incredibly exciting day for DRL… Having a distribution deal and strategic partnerships with Sky will bring DRL to tens of millions of viewers. With their expertise and our industry leading technology, media production and development of the best competitive racing, we believe we can truly grow a global franchise around this futuristic, high-speed racing sport."
Sky Sports and the DRL have also hinted they'll bring an official race to an "iconic venue" in London, making it the first professional drone race in the UK… but which venue will it be? The Olympic Park? The O2? The Houses of Parliament? We're hoping it's the latter.
Look out for The Drone Racing League in October on Sky Sports Mix - Sky channel 407 or Virgin Media channel 507.