Surprise, surprise: Young people prefer on-demand TV

Ofcom’s latest TV report has unveiled some shocking news that nobody saw coming: the majority of young people prefer on-demand TV, such as iPlayer and Netflix, over traditional linear viewing.

The participants aged 16-24 in the report said they like theflexibility of OD telly, and since they're also the age group whowatches TV on the most devices, it makes sense that they prefer aplatform they can watch from anything.

They still switch back to the traditional TV set, however -mostly for 'event TV'. Think sports, entertainment, Eurovision, andcertain dramas that they want to watch as it unfolds. Being a partof the conversation around a show - and avoiding spoilers - areimportant here.

Linear TV is also more likely to be 'passive', which basicallymeans viewers just stick something on in the background, or watchwhatever the rest of the household has put on. On-demand, however,tends to be more of an active choice.

As for other age ranges, people aged 25-54 show the greatestvariety in how they watch TV. There's a god mix of linear andon-demand viewing, and they're more likely to record shows with aDVR (such as TiVo or YouView+) than any other age group.

Meanwhile, older viewers aged 55+ had a stronger preference forlinear telly, though there are increasingly more people in this agegroup who watch shows on-demand.

So why the rise in on-demand TV across all ages? Ofcom puts itdown to lifestyle - using catch-up and DVR becomes a necessity ifyou're busy with lots of work, family, or household commitments. Alot of respondents also took the chance to mouth off about howannoying they find the adverts on linear TV.

To read the full report, visit Ofcom's website.

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