BT has announced that its TV customers will now be able to buy movies to keep, and play them on multiple devices. BT’s the first subscription TV provider to offer such a service.
Films purchased on BT TV set-top boxes, YouView or Vision+, will automatically be available to watch online and download to devices such as Apple and Android smartphones, tablets, laptops and PCs without any extra costs being added.
Customers excited at the prospect of building a digital library they can view when on the move will be delighted to hear that these movies can be accessed on up to four of their devices - great for families. BT says this will increase the "freedom and flexibility" of digital ownership.
BT's TV Everywhere service has also launched this week. As the name suggests, the service allows customers to watch a selection of BT Sport, entertainment and kid's channels on PCs, smartphones and the like anywhere they want, similar to the Sky Go or Virgin Media TV Anywhere services.
The BT TV app can also record programmes on the YouView+ box, even if the user's away from home.
Alex Green, director of BT TV, said: "BT TV was the first TV platform to offer buy-to-keep movies. Now we're the first to offer these movies digitally on multiple devices… Meanwhile our TV Everywhere service allows families to enjoy some of their favourite channels around the home and on the move."
BT TV Box Office currently has more than 600 films to buy and rent. Blockbusters such as 12 Years a Slave, Despicable Me 2 and Dawn of the Planet of the Apes are among the titles available.