Virgin Media has announced it will hold an event on 30 November for… something. The company’s staying tight-lipped about what it’s going to unveil, but smart money’s on it being the much-anticipated 4K TiVo set top box.
We've been waiting for Virgin Media to launch the V6 4K TiVo box for a while - back in May, the company announced that the new technology would be out this year. Then, in August, it posted a photo of the box on its corporate Twitter page, with the promise of "more to come soon".
That move was clearly a reaction to Sky's own 4K set top box, Sky Q, which was revealed around the same time.
There's no word over how much Virgin's 4K TiVo box will cost, or how its basic service will differ from its current one outside of improved image quality. When Sky Q launched, it brought with it a host of extra features, including the ability to stop and resume shows in different rooms, and loads of exclusive on demand content.
It'll be interesting to see if and how Virgin Media can respond. There's also a small question about how much demand there currently is for 4K - particularly since there's still not much to watch at that resolution, save for a few football games and movies.
Still, 4K is the very near future of TV - it may not be widespread yet, but it likely will be within a few years. If Virgin Media's taking another step towards it, consider us excited.
Source: Pocket Lint
How would you rate broadbandchoices? Help us improve by writing a review