Vodafone planning to soft launch pay TV service in October

Vodafone will launch its pay TV service next month, according to industry sources. The broadband and mobile phone provider is said to be putting the finishing touches to the TV service, though there is the possibility it will slip again.

Vodafone was expected to launch its pay TV service alongside its broadband, but the plans were pushed back to November. Then, they slipped again - in July this year, Vodafone confirmed trials were underway, but the product is yet to launch.

According to the Telegraph, the service will finally be available next month. It'll be a soft launch - that means it will likely be initially available to Vodafone staff, then rolled out to the rest of the country early next year.

Vodafone TV will be based on technology by Kaltura - a company that focuses on internet streaming and on demand services. As for what users will be able to watch, sources say that there's a high likelihood Sky services will be available - Vodafone already has a deal in place with Now TV to use the streaming service on smartphones, so people can watch football on the go. BT Sport is a bit more up in the air - sources say that no deal with BT has yet been struck.

It's tough to launch a new product into an established market, but Vodafone will be eager to get it out to people as soon as possible - it will help it compete more aggressively against the biggest players - BT, Sky TalkTalk and Virgin Media - all of which offer broadband, phone, TV and mobile services.

It's already pushing its broadband hard - it's the first major broadband provider to fold line rental into its pricing, something all providers will have to do in October when new Advertising Standards Agency (ASA) rules come into play.

Source: Telegraph

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