BBC iPlayer is officially clamping down on naughty licence fee evaders - in just a few months’ time, you’ll need to log in with a BBC ID to use the service.
TV Licensing will have access to the information, the Beeb says, but it won't use it for enforcement purposes - though it may well do in the future.
This week, it'll begin rolling out a new login system "more robust and secure" than its current opt-in one, requiring a postcode as well as an email address and password. You'll still be able to watch telly on the service without logging in, though.
Early next year, however, an account will be required if you want to watch shows, listen to radio, or use some of its mobile apps.
That may be a bit annoying - yet another website you need to sign in to, sigh - but iPlayer will also implement a bunch of features to make your service more personalised, so you can easily find your favourite shows and other content that might interest you. And by using basic data about what everyone is watching, the Beeb says it'll be "better informed" when it makes decisions about programming.
Director-general Tony Hall said: "I want everyone to get the very best from the BBC. By learning about what you want and like we can take you to more of the great programmes you love, stories you might be interested in and content you might otherwise never have discovered.
"This is a real transformation… Millions of people are already benefitting from this more personalised BBC, and by rolling it out for everyone no one will be left behind."
Remember, to watch TV shows live or on demand on iPlayer, you now need a TV Licence. That's just TV, of course - anyone can listen to BBC Radio or browse the website.
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