In September we teamed up with Ralloo, a UK based micro-sponsorship platform, to fundraise for The Federation of Greenways Schools (FOTS). The Parent-Teacher Association of FOTS will use the money raised to improve technology across their school.
Why we did it:
Information and communication technology is undoubtedly an integral part of children's education today, and an area we wanted to play a role in supporting. According to Andreas Schleicher, OECD education director, 'students unable to navigate through a complex digital landscape will no longer be able to participate fully in the economic, social and cultural life around them.' As Ofcom approved experts in broadband, phone, TV and mobile phone comparison we couldn't think of a more fitting cause.
How we did it:
Through social media, users were asked to complete a set of 7 sponsor engagement actions to earn money for the project. For every set of actions completed we donated £5, without asking for a penny from users. People were asked to 'like' our pages, share the campaign and answer a couple of questions.
We received great support from the local community and managed to raise £920. Dan Ager, VP at Greenways Federation of Schools told us: 'Greenways really enjoyed embracing a new way to generate funds for the school and are thankful to Broadbandchoices for their support. It enabled us to reach a new group of digital-friendly parents and easily raised the profile of new and fun initiatives we're running as a school."
Additionally for a bit of fun, we asked users to tell us what they thought the biggest millennial tech problem is. No Wi-Fi in public places came in first, closely followed by not having phone signal and mobile battery life. We also found that 70% of respondents turn to Google when they encounter tech problems, whilst the rest go to professionals, online communities, and of course, their children!