The cost of your football season ticket (to the pub)


New research from broadbandchoices has revealed the cost of a football season ticket for fans of the 20 teams watching either at the pub, or from the comfort of their own homes - thanks to a study of Britons analysed alongside correlating research into the number of televised Premier League games in the UK this season so far.

  • Almost 41 per cent of British Football fans tend to watch their team's televised games at the pub, with the average spend per match equating to £30 for food and drinks
  • Home comforts: Nearly 87 per cent watch games from their sofa, with broadband costs and bought-in drinks and snacks adding up to £19.20 per match
  • Priciest Premiership team: research into the amount of Premiership Games that have been televised this season has worked out how much fans would've spent so far at the pub versus at home
  • Watching all 22 televised matches at a pub would've cost Arsenal and Tottenham fans £728.20, but £470.80 from home
  • At the other end of the spectrum, watching the 7 televised matches would've cost Swansea fans £181.30 at the pub, but just £90.30 at home

A new study of Britons has been analysed alongside correlating research into the number of televised Premier League games in the UK this season, so far. Results have revealed the cost of a football season ticket for fans of the 20 teams watching either at the pub, or from the comfort of their own homes.

The team at conducted a poll of more than 1,000 British Premier League Football fans in a bid to uncover the true cost of following each Premier League football team depending on where in the country fans live, and how they choose to watch it.

When asked how often they watched their team's televised matches, more than a quarter (26 per cent) stated 'every match', with a further 38 per cent claiming they watched 'almost every match'. In terms of the most likely places where matches tend to be watched, 87 per cent of fans said they did so at home, with 41 per cent watching games from the pub and 24 per cent enjoying games from a friend's home.

Of those who watched games from home, the average amount of money spent on drinks, food and broadband/ TV package costs per game emerged as £19.20 across the UK, with the typical amount spent during a match viewed at the pub (again, on food and drinks) was revealed to be £30.00.

Researchers were also able to delve even further into the average amount spent by fans of each Premier League Football team, to see how the amount of money spent during matches at the pub and at home could differentiate depending on club supported.

Taking these specific team-based findings, as well as the number of televised matches so far this season (up to March 17th, 2018) for each club into account, the cost of a football season ticket to the pub was calculated, in order to compare the price difference of watching each game from home.

3 Priciest 'Pub Season Ticket' Costs

  1. Arsenal/Tottenham Hotspur (joint most expensive) - £728.20 (versus £470.80 to watch at home)
  2. Chelsea - £628.90 (versus £406.60 to watch at home)
  3. Manchester United - £571.20 (versus £399.00 to watch at home)

3 Cheapest 'Pub Season Ticket' Costs

  1. Swansea City - £181.30 (versus £90.30 to watch at home)
  2. Burnley/Huddersfield Town (joint least expensive) - £207.00 (versus £157.20 to watch at home)
  3. Brighton and Hove Albion - £222.00 (versus £203.00 to watch at home)
Football league table

The most expensive team to watch at the pub was found to be Arsenal, whose fans have been able to watch 22 televised matches since August, costing fans watching in the pub £728.20, but home viewers just £470.80 to date. Furthermore, Swansea City fans who've been to the pub to watch all 7 televised games this season would've spent £181.30 out, and just £90.30 from home.

Vix Leyton, consumer expert at, said;

"If you can't physically get to the game then there is no denying that a Saturday afternoon spent at the pub watching the football with friends can feel like the next best thing. But when you consider that some of the top flight teams have had up to 21 or 22 games televised so far, your season ticket to the pub could end up costing you a small fortune.

"Taking a few breaks from the bar to watch matches from your sofa can have benefits beyond always having the best seat in the house. By applying a good strategy to getting the best broadband and TV deal you can make sure you have all the sports and commentary at your fingertips for the lowest price, even when the 90 minutes is up. Plus getting your mates around and chipping in for drinks and food can unlock enough to kit yourself out in the new strip ready for next season - or for that last minute, impulse trip to the finals."



broadbandchoices is a free, impartial and award-winning mobile, TV, broadband and home phone price comparison website and the UK's number one Ofcom-accredited comparison service for TV, broadband and home phone. It is a member of the Decision Tech family, which has a white label programme that provides the cutting-edge technology behind some of the biggest names in the price comparison market.

For any further information or quotes from broadbandchoices at all, please contact Lauren Wilden on 01452 348211 or email

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