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Asda Mobile plans explained

Asda may have begun life in the 1920s as a dairy farm, but times have changed. Since 2007, the supermarket chain has been offering pay as you go, SIM-only mobile plans from Asda Mobile.

It's an MVNO (mobile virtual network operator) piggybacking on EE's network - so there's fantastic nationwide coverage, and mobile internet in the form of 4G.

Asda Mobile tariffs

All Asda Mobile's plans are pay as you go and SIM-only. You can pick up your initial SIM card for free, and stick it in whatever handset you want - standard, micro, and nano SIMs are all available. The tariffs on calls, texts, and data are priced pretty competitively, true to Asda's 'smart price' philosophy.

You can also purchase 30 day bundles, which give you a set of minutes, texts, and data to use within that time. Their prices range from £5 to £25 so there's bound to be one that works out good value for you - they even include data-only bundles. If you figure that getting a bundle every month is your best option, you can even set them up to auto-renew once the 30 days is up.

Besides that, Asda Mobile doesn't offer any kind of monthly contract deal - all you can get is pay as you go. That means no contract deals on handsets either, though you can pick one up to buy outright from selected Asda stores around the country and get your free SIM card along with it.

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Asda Mobile coverage

Since Asda Mobile uses EE's network, coverage is very good, covering 99% of the UK population - including 3G and 4G.

Of course, coverage is still patchy in places, so always take a look at a coverage checker to make sure you'll be able to get signal in all the areas you frequent.

Read our guide for more about mobile coverage.

What's good about Asda Mobile?

  • Focuses on being simple and affordable, with good value tariffs on texts and minutes
  • Free SIM card when you sign up
  • Because it uses EE, coverage is brilliant
  • 30 day bundles give you even better value for money, and they can auto-renew
  • Pay as you go gives you flexibility and is perfect for light users
  • SIM-only means you can have pretty much whatever handset you want
  • A credit check isn't needed - ideal if you have a bad credit history

What's bad about Asda Mobile?

  • Handsets are only available to buy outright, and the range at Asda stores is limited
  • Pretty much nothing in the way of extras - you won't find any priority tickets or free Wi-Fi hotspot access here


  1. If I switch, can I keep my mobile number?

    Yes you can. All you have to do is ask your old network for your Porting Authorisation Code (PAC) before your contract is up. Then give the PAC - likely a nine-digit number - to your new provider and you’ll usually be able to use your old number within a working day.

    For more info, see our guide: Can I keep my mobile number?

  2. How do I switch mobile contracts?

    First, pick a new mobile contract by comparing different packages on our site, and click through to sign up to one that looks good.

    Then, simply contact your current provider to cancel, and switch to the new contract. Providers should walk you through the process when you sign up.

    Compare mobile deals here

  3. Can I use my mobile phone abroad?

    It is possible to use your phone abroad, but before you can do so you may have to activate roaming with your network operator. Different countries incur different charges, but your operator should send you a message about roaming prices upon your arrival. And remember, unlike at home, you may be charged for receiving calls as well as making them.

    If you're travelling within the EU, you can use your usual monthly allowance at no extra cost - whatever network you're with.

    See our guide to using your phone abroad for more info.

  4. How do I check network coverage?

    All networks have a coverage checker on their websites, so check there as your first port of call. These give a good indication of whether you will get a signal in different parts of the country. It’s worth noting that these offer a simplified view of coverage and aren't necessarily 100% accurate, but they give you a good indication all the same.

    See our guide to mobile coverage for more info