broadbandchoices legitimate interests notice

How we use your personal information

Our legitimate interests

To improve our services:

 We may use your personal information to help us understand how people are using our website and services so that we may improve them.

We need to ensure that our websites and services work as effectively as possible. User behaviour analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.

To carry out research:

 We may use your personal information to perform research and to help us better understand the geographic coverage and use of broadband, phone or digital TV services in the UK.

Research enables us to develop new products and services for the benefit of our users and for the benefit of our group to ensure that it can operate effectively in a competitive market.

To provide a broadband, home phone and digital TV availability check:

 If you carry out an availability check on our website, we will use your postcode to carry out that check.

Different suppliers provide their services to different parts of the country and this is determined by postcode. The postcode check is essential to show you the suppliers that are available where you live.

To track the progress of an order you have placed:

 If you place an order with a supplier on our website by phone, we will collect your personal information and to track the progress of the order you have placed.

When you use our website and services you need to be confident that we can help you compare and switch service providers and that we can accurately track an order you may have placed through our service.  We track telephone orders to ensure suppliers are not losing customer orders and to ensure that sales are correctly attributed to us.

To send you your comparison results:

 If you ask us to email you your broadband comparison results, we will use your email address to send them to you and we will keep a record of those results.

By sending you your comparison results you can keep them to check against other offers and other comparison sites.  We hope that when you need to change supplier you'll come back to our website.  We use your email address to send you the comparison results.

To send you your speedtest results:

 If you use our broadband speedtester, we will use your email address to send you the results and use other personal information such as your postcode to recommend alternative services that may provide better speed performance.

By sending you your speedtest results you can check whether your current broadband service is competitive and see alternative suppliers.  We hope that when you need to change supplier you'll use our service.  We use your email address to send you the speedtest results.

To help you with an enquiry: 

 If you contact our team by phone or email, we will use your personal information to communicate with you and help sort out your enquiry.

We have a responsibility to efficiently respond to any query you might have.  We want to provide the information and assistance you need so you can get the most from our services and build your trust in our brand.

To fulfil a prize draw or competition entry:

 If you enter one of our prize draws or competitions, we will use your email address (or postal address) to notify you if you win.

We provide prize draws and competitions to help build awareness of our brand and the services we offer.  We hope that when you need to change supplier you'll use our service.  We use your email address to send you a prize if you are a winner.

To tell you about our products and any special offers that may be of interest:

 When you provide us with your personal information we may ask your consent (or give you an opportunity to tell us you do not consent) to use it to send you additional information on other products and special offers.

Current data protection laws allow us to use your personal information for the purposes of direct marketing.  When you consent to receive marketing communications, we may combine this with behavioural data and your postcode (if you have provided it) to that we can make these communications more relevant.