broadbandchoices legitimate interests notice

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This page provides information about how broadbandchoices will use your personal data for legitimate purposes.

Companies must have a clear legal basis under which they can collect and use (process) your personal information.

When you use our website or any of our other services we may collect personal information about you.  The type of personal information we collect will vary depending on the services you are using.

In many instances, we ask for your consent to process this information (for example, when you register to receive our email newsletters).

When you use our website, or any of our other services, we may collect personal information about you.  The type of personal information we collect will vary depending on the services you are using.  Our privacy policy explains this.

Companies must have a clear lawful (legal) basis under which they can collect and use (process) your personal information.

In some instances, we ask for your consent to process this information (for example, when you register to receive our email newsletters or do a broadband speed test).

If you place an order with a supplier through our website, the lawful basis under which we collect and use your personal information is that it is necessary for the performance of a contract or pre-contractual steps.

In all other circumstances, the legal basis under which we collect and use your personal information is that it is necessary for ourlegitimate business interests.  "Legitimate interests" means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.

When we process your personal information for our legitimate interests, we have to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests cannot override your interests - we will not use your personal information for activities where our interests are overridden by any potential impact to you.

The section below details the personal information we process for our legitimate interests and how we use that information.

You have a right to object to this processing and our privacy policy explains how you can do this.

How we use your information for our legitimate interests

Here are some of the ways we use your information:

How we use your personal information Our legitimate interests

To improve our services: We may use your personal information to help us understand how people are using our website and services so that we may improve them.

We need to ensure that our websites and services work as effectively as possible. User behaviour analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.

To carry out research: We may use your personal information to perform research and to help us better understand the geographic coverage and use of broadband, phone or digital TV services in the UK.

Research enables us to develop new products and services for the benefit of our users and for the benefit of our group to ensure that it can operate effectively in a competitive market.

To provide a broadband, home phone and digital TV availability check: If you carry out an availability check on our website, we will use your postcode to carry out that check.

Different suppliers provide their services to different parts of the country and this is determined by postcode. The postcode check is essential to show you the suppliers that are available where you live. 

To track the progress of an order you have placed: If you place an order with a supplier on our website by phone, we will collect your personal information and to track the progress of the order you have placed.

When you use our website and services you need to be confident that we can help you compare and switch service providers and that we can accurately track an order you may have placed through our service.  We track telephone orders to ensure suppliers are not losing customer orders and to ensure that sales are correctly attributed to us.

 

To send you your comparison results: If you ask us to email you your broadband comparison results, we will use your email address to send them to you and we will keep a record of those results.

By sending you your comparison results you can keep them to check against other offers and other comparison sites.  We hope that when you need to change supplier you'll come back to our website.  We use your email address to send you the comparison results.

 

To send you your speedtest results: If you use our broadband speedtester, we will use your email address to send you the results and use other personal information such as your postcode to recommend alternative services that may provide better speed performance.

By sending you your speedtest results you can check whether your current broadband service is competitive and see alternative suppliers.  We hope that when you need to change supplier you'll use our service.  We use your email address to send you the speedtest results.

To help you with an enquiry:  If you contact our team by phone or email, we will use your personal information to communicate with you and help sort out your enquiry.

We have a responsibility to efficiently respond to any query you might have.  We want to provide the information and assistance you need so you can get the most from our services and build your trust in our brand.

To fulfil a prize draw or competition entry: If you enter one of our prize draws or competitions, we will use your email address (or postal address) to notify you if you win.  

We provide prize draws and competitions to help build awareness of our brand and the services we offer.  We hope that when you need to change supplier you'll use our service.  We use your email address to send you a prize if you are a winner. 
To tell you about our products and any special offers that may be of interest: When you provide us with your personal information we may ask your consent (or give you an opportunity to tell us you do not consent) to use it to send you additional information on other products and special offers.  Current data protection laws allow us to use your personal information for the purposes of direct marketing.  When you consent to receive marketing communications, we may combine this with behavioural data and your postcode (if you have provided it) to that we can make these communications more relevant. 

Further information

Our full privacy policy explains how we collect; use; share; transfer; store; and protect your personal information.  It also explains how to contact us to find out what personal information of yours we hold; what we use it for; how you can correct any inaccuracies; and how you can request that we stop using it.