broadbandchoices legitimate interests notice

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This page provides information about how CompareMyMarket will use your personal data for legitimate purposes.

Companies must have a clear legal basis under which they can collect and use (process) your personal information.

When you use our website or any of our other services we may collect personal information about you.  The type of personal information we collect will vary depending on the services you are using.

In many instances, we ask for your consent to process this information (for example, when you register to receive our email newsletters).

In other instances, the legal basis under which we collect and use your personal information is that it is necessary for our legitimate business interests.  "Legitimate Interests" means the interests of our company in conducting and managing our business to enable us to give you the best service and the best and most relevant experience.

When we process your personal information for our legitimate interests, we have to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests cannot override your interests - we will not use your personal information for activities where our interests are overridden by any potential impact to you.

The section below details the personal information we process for our legitimate interests and how we use that information.

You have a right to object to this processing and the section How to get your information corrected or request we stop using it explains how you can do this.

How we use your information for our legitimate interests

To improve our services - We may use your personal information to help us understand how people are using our website and services so that we may improve them.

How we use your personal information Our legitimate interests

To improve our services: We may use your personal information to help us understand how people are using our website and services so that we may improve them.

We need to ensure that our websites and services work as effectively as possible. User behaviour analysis and visitor data enables us to ensure our services run at optimum performance and perform correctly.

To carry out research and analysis: We may use your personal information to perform research and analysis to help us better understand the geographic coverage and use of broadband, phone or digital TV services in the UK. 

Research and analysis enables us to develop new products and services for the benefit of our users and for the benefit of our group to ensure that it can operate effectively in a competitive market. 

To fulfil an order you have placed: If you place an order with a supplier on our website (for example a broadband order with BT), we will collect your personal information and provide this to the supplier so they can process your order. We will also use your personal information to track the progress of the order you have placed. 

When you use our website and services you need to be confident that we can help you compare and switch service providers and that we can accurately track an order you may have placed through our service. Likewise, service providers need to be able to correctly identify orders from visitors to our website so that they can process those orders and pay our company.


To tell you about our products and any special offers that may be of interest:  When you provide us with your personal information we may ask your consent (or give you an opportunity to tell us you do not consent) to use it to send you additional information on other products and special offers from our group that may be of interest. 

Current data protection laws allow us to use your personal information for the purposes of direct marketing. When you consent to receive marketing communications, we may combine this with behavioural data and your postcode (if you have provided it) to that we can make these communications more relevant.


To process a job application:  If you apply for a job with our group, we may collect prosomal information that may include name, address, email address, phone number, your CV and any personal references from previous employers.

We work directly with job applicants and we work with recruitment agencies that are helping people secure jobs within our group. The personal information we process helps us to find the right person for the right role.


Employees: For current and former employees, we compile records relating to your employment. 

We have a legal obligation to maintain accounts and records and to support and manage our employees. We need to be able to attract, retain and develop our staff and provide the services necessary to ensure their efficient management; safety; support; benefit provision; and remuneration.


Further information

Our full privacy policy explains how we collect; use; share; transfer; store; and protect your personal information. It also explains how to contact us to find out what personal information of yours we hold; what we use it for; how you can correct any inaccuracies; and how you can request that we stop using it.


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